We're thrilled to announce that we've officially launched our sixth flavor, Cryptokiwi! Our newest flavor was inspired by Denver Nuggets’ Mason Plumlee – a longtime supporter, ambassador, and investor of the brand – whose favorite flavor is kiwi. Cryptokiwi gets its name from the carefully-formulated kiwi flavor (with a hint of cucumber) and from the rise of cryptocurrency, a compelling trend followed closely by our team and Plumlee alike.
Directly following the flavor’s unveiling at the Natural Products Expo West, we hosted a launch party at elite West Hollywood fitness center Rise Nation on Monday, March 12th. Influencers and media members took part in one of Rise Nation’s famed classes, followed by a rooftop happy hour and a visit from Plumlee. The launch weekend extended its reach to those outside of Southern California as well, via various social media activations including a giveaway of L.A. Lakers tickets and a meet and greet with Plumlee, along with fun Cryptokiwi merchandise and more.
“I’m obsessed with Detoxwater,” said Plumlee. “There’s just nothing else out there that tastes so good and has all health benefits of aloe, especially the anti-inflammatory properties that help me on and off the court. I’m thrilled to be part of the creation of their newest flavor and to help promote it at the launch party.”
Cryptokiwi’s debut kicked an exciting 2018 for us, filled with fun events and great opportunities to hang out with our amazing fans. We've continued the celebration of Cryptokiwi with exciting events and street activations in our favorite cities, such as Los Angeles, New York City and Boston.
No one has been anticipating the Cryptokiwi launch more than our Founder and CEO Kenneth Park. “I’m beyond excited to finally be able to share Cryptokiwi with our consumers who have been instrumental in our enormous growth in the last year and eagerly awaiting a line extension” Park commented. “With Mason on board as a partner to help promote the flavor and tying it to cryptocurrency, we feel extremely well-positioned to make a splash and resonate with our loyal fans and reach new ones.”
So, if you're a fan of delicious kiwi and cool cucumber, this might just be the drink you've been waiting for! Try our refreshing new flavor just in time for summer. Whether it's beating the heat with a cool drink by the beach or hitting the gym to keep up with your summer bod goals, Cryptokiwi is sure to keep you refreshed and hydrated with a full range of B and C Vitamins and electrolytes. Drink up and enjoy the summer's best new drink!