With June comes PRIDE, which means parades, large-scale LGBTQ+ community visibility and activism, and pride parties galore. This Pride month, Detoxwater teamed up with It Gets Better, to bring #HealingHydration to their LA and NYC Pride parties. The LA It Gets Better Pride party was held at The Standard, West Hollywood hotel and was hosted by actress and singer Alyson Stoner and fashion commentator Brad Goreski. Guests donned their best pool attire while sipping on Detoxwater and craft cocktails. A good time was had by all, with an outpouring of love, support, and activism for the LGBTQ+ community. Later, at the LA PRIDE Parade, the Viceland bus hit the streets full of Detoxwater, to bring #HealingHydration to parade-goers.
A week later, we hydrated the NYC It Gets Better Pride Party on the rooftop of The Standard East Village. We were thrilled to work alongside adored LGBTQ+ community leaders Miz Cracker and Haley Kiyoko. Not even powerful mid-June NYC gusts of wind could deter the huge success of one of the season's most important events, with fun, intelligent, and witty conversation had by activists, leaders and community allies alike.
We made Pride month a huge initiative, participating in many events and parties around West Hollywood and in New York. As a title sponsor for the annual It Gets Better Pride Pool Party Event in LA, Detoxwater was on-premise for a few hundred high-profile influentials in the LGBT community. This extended to the New York City rooftop Pride event as well.
Additionally, we hydrated the annual GLAAD Pool Party; GLAAD is one of the largest organizations for the LGBT community, acting as a media-monitoring organization. At the finish line for the annual AIDS Lifecycle in which tens of thousands of dollars are raised each year in the fight to end AIDS via a bike ride from San Francisco to Los Angeles, Detoxwater was waiting to hydrate the bikers and kick off L.A. Pride, and Detoxwater was on display at the bars for the famed Crown Hotel’s VIP party and Indigo Hotel’s PoolWatch to benefit the Gay Men’s Chorus of L.A.
We're honored to partner up with It Gets Better to show our love and support for the LGBTQ+ community. At Detoxwater, we're passionate about standing up for the social causes we believe in, and we were thrilled to be able to hydrate all of the amazing community members and activists rallying behind It Gets Better and Pride Month.