Detoxwater celebrated the launch of its newest product, Veralixir, by declaring the week of November 26th Veralixir Wellness Week. Hosted in one of the brand’s top markets, the week consisted of a series of launch events throughout LA to raise awareness of the new aloe supplement. Veralixir contains 1.7 fluid ounces of the clinically-proven, highly-concentrated ACTIValoe® – the highest quality on the market. It is vegan, gluten-free, and dairy-free with zero sugar and zero calories. With three times the aloe concentration of Detoxwater, Veralixir contains 100% hand-harvested aloe, specially grown and selected to deliver optimal benefits for immune, skin, and digestive health.
Veralixir Wellness Week kicked off by bringing together L.A.’s top fitness influencers and experts for an exclusive HIIT workout at Training Mate in West Hollywood. Hosted by Reuben Mourad, this world-famous workout pushed participants to the limit as they sweat through a full-body circuit of weight training and cardio challenges.
The event featured “welcome” aloe shots, complimentary stretch therapy from LYMBR, hydration from Detoxwater, giveaways – and one of the toughest workouts in L.A!
Approximately thirty male fitness experts and models attended, bringing the total number of Instagram impressions to over 1 million and the total number of toned abs to over 180!
Throughout the week, Detoxwater dropped by top media outlets, fitness and wellness centers, and hot spots like Runyon Canyon to give out Veralixir samples and promote the #DoItFor10 challenge. The ten-day challenge encourages recipients of the shots to have a case-worth of ten shots for ten days and monitor the effects on their overall health, specifically in terms of hydration, digestion, skin elasticity, and nutrient absorption.
The Veralixir Wellness Week culminated with an evening of wellness and healing hydration at Lululemon Beverly Hills. VIP guests participated in a Yoga class taught by renowned fitness and wellness trainer Katie Austin, followed by a Wellness Seminar hosted by famed podcast, That's So Retrograde, and Detoxwater Happy Hour.
The seminar’s panel included top experts in different facets of the wellness industry: personal trainer to the stars Lacey Stone, celebrity nutritionist Meryl Pritchard, Byrdie wellness editor Victoria Hoff, People Magazine Food & Lifestyle reporter Jessica Fecteau, celebrity physical therapist Karen Joubert, and Detoxwater’s own Founder and CEO, Kenneth Park.
Can't wait to see where we will take Veralixir next. Stay tuned...!
Veralixir is available for purchase HERE!